Publish your video - the reward for all your efforts


Publishing your videos can fall into one of three categories depending on whom you want to reach:

                   1. Friends and family - go to one of the social media sites

                   2. A general audience -  publish on YouTube or one of the other video-carrying social media sites

                   3. Anyone who is willing to pay to see/use your creative work - submit your video to a suitable photographic stock library - see the bottom panel below.

You will know which social media sites that your family and friends use, so follow the guidance in the next panel.

Publishing your video on YouTube does require you to meet their rules over content and video formatting.

Fortunately most video editing software allows you to export (or publish) your video directly to YouTube.

When it does so it will automatically re-format your video into that required by YouTube.

Similarly the software may also allow you to export directly into Vimeo and some other sites.

If you want to put your video onto a DVD for viewing through a TV you have to make more formatting decisions for yourself. Not only must the video format be correct but you will have to be able to 'burn' your DVD  onto a DVD disk.

(See the panel below.)



Important differences between social media sites

It is easy to assume that you can submit your videos directly from your camera to all social media sites. 

This approach may work but it will not give you the best results.

For example, simple feeds to Facebook, Linkedin and Instagram are best done as a square image (1080 x 1080 pixels) and not the format that your camera is set at.

Facebook, Instagram and Snapchat Stories on the other hand, are best shown in portrait format (1080 x 1920 pixels) (i.e. the vertical side is longer than the horizontal side).

A widscreen setting of 1920 x 1080 pixels is fine on YouTube but does not work well on the other platforms.

This means that you need to format your video to fit the site you are using. If you want to publish on more than one site this is a real pain, and very time-consuming as it may need several revisions with a different frame size for each.

One software answer is to use Invideo. This extremely versatile software allows you to convert the size of your video output to whatever is best suited to the social media site that you want to use. It will save you a great deal of editing time and also provides you with resources (such as style and size templets) that will increase the appeal of your video.



There are three stages in the preparation of your DVD for viewing on a TV.

 These are:

     1.  Exporting the edited video from your video editing software in a suitable format.

     2.  Converting this exported video into a format suitable for TV viewing

     3.  Burning the video on to a DVD in a format that can be read by your DVD player and capable of being recognised by the TV.

(If the video is stored on a laptop then it is usually possible to play it directly through the TV. However, this means that the laptop and the TV have to be in the same place. A less constraining way is to record (i.e. 'burn') the video on to a DVD and play it through a DVD player that is connected to the TV. In this way you can create and distribute multiple copies. )

Exporting and edited video.

Before exporting a newly edited video you need to set some values that are to be applied to the exported file.

In normal practice I set the following values for my videos that are due to be played through a TV via a DVD:

Format:  QuickTime

Codec:    H.264

Resolution: 1920 x 1080 HD

Frame Rate: 24

Quality: Restrict to 48000Kb/s

Save as a .mov file

When exporting for YouTube, Vimeo or Twitter the normal format will be MP4 with the audio codec set to AAC.

Converting an exported video file for playing through a TV

There are a number of software packages available for converting files from one format to another.

I use Wondershare UniConverter (*) and get it to convert my .mov file to a .m4v file.

I find that this is the most reliable format for a file that could be played on a number of different makes and models of TV sets.

The .m4v format is similar to the MPEG-4 movie standard for TV video files.

(*) This is one of a range of very useful software - have a look at what else you might need.

Essential settings when burning your converted file to a DVD disk

When you go to the software that burns your video onto a disk there are a number of settings that you have to determine.

These settings include the format of the TV screen (I normally use a ratio of 16:9), the code structure used by the TV (i.e. PAL or NTSL - PAL in Western Europe and Australia, NTSC in North America), and the image quality for the output.

         (Note: the better the image quality the larger the file size.

                     Wondershare UniConverter has a disk burner built in, saving you from have to get separate software for disk burning.)


Choosing a stock library or agency

A google search for video stock libraries or agencies will lead you to a comprehensive list. It really has to be up to you to decide which one suits your needs best. I would also recommend that you look at a YouTube video: this should help you to make your choice.

Technical requirements

Each of the stock libraries or agencies publish their own technical requirements for videos.

The general rules are as follows:

     - Set your camera to the required white balance, exposure, aperture (especially in respect of depth of field)  and do not change these during the video recording. The quality of the recording in terms of sharpness and exposure has to be very high.

     - Keep video editing to a minimum.

     - Use the following export parameters: .mov format, H.264 codec, resolution of 1280 x 720 or higher, minimum bit rate for 4K recording is 45Mbit/sec, and for 1080p recording is 20Mbit/sec., set the frame rate at 24 (especially in NTSC broadcast regions) or 25 (e.g. in PAL broadcast regions). If shooting on a mobile use the highest resolution available on that device.

     - Recommended length of video is 5-30 seconds.

     - You are often asked to remove the audio channel before you export the video image file.

     - Video in vertical (portrait) format is positively encouraged by many stock sites.